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Welcome to EstiMateGo
Why we built a ballpark-first quoting app for UK tradespeople, and where we're heading next.
By Stuart Allsopp
title: Welcome to EstiMateGo description: Why we built a ballpark-first quoting app for UK tradespeople, and where we're heading next. date: 2026-04-23 author: Stuart Allsopp tags: [product, launch]
When a customer asks you "roughly how much?", the honest answer is almost never the one you give. You fudge it upward to cover yourself, or downward to win the work. Either way, neither of you is getting a fair deal.
EstiMateGo exists to fix that.
The 30-second ballpark
Pick your trade. Answer three questions. Send a price range to the customer on WhatsApp. That's the whole loop.
Behind those three questions is:
- Your own day rate (not a sector average)
- Your own markup percentage
- Regional context if you want it — 50-mile peer medians, anonymised
The math is simple. The honesty is the point.
Where we're going
- Better measurements. We want the app to feel like a tape measure on a building site — big numbers, easy taps, no typos.
- Smarter learning. When you tweak a ballpark up or down, the next one for that job type remembers. Over a year, it's your personal pricing.
- Local benchmarking at scale. The more tradespeople join, the more useful the peer medians get. Privacy-first — no raw data ever exposed.
If you run a UK trade business and you quote by guesswork, try it free. Five ballparks and two full quotes a month on the free tier — more than enough to see if it fits.
Stuart